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Rare Celebrates 25 Years with New Logo

 

I like it. I’ll go ahead and say that upfront. Don’t get me wrong, I have an attachment to the original gleaming gold “R”, but I think it’s a little too 90s for modern Rare. In a celebration for their 25th anniversary Rare has created a series of new logos. It’s unclear if they are testing the waters with the several iterations shown, or if they are part of a series of brands that will be utilized for different game series/genres.

Either way I think the clean simple look is a nice touch, and definitely something that Rare could have used for some-time now.