New "Bionic Fireman" marketing campaign brings a new twist on the Bionic Commando protagonist, Nathan “RAD” Spencer. The live-action video is pretty much a sure fire hit because it involves a small kitten and a robotic arm.
I hope more game companies do things like this. I'm tired of the usual "WE ARE THE MOST AMAZING GAME EVER" marketing jargon. I enjoy seeing North American ads that can take a second to be funny and original with their brands.
Bionic Commando is due out on May 19th for the Xbox 360and PlayStation 3.