New "Bionic Fireman" marketing campaign brings a new twist on the Bionic Commando protagonist, Nathan “RAD” Spencer. The live-action video is pretty much a sure fire hit because it involves a small kitten and a robotic arm.
I hope more game companies do things like this. I'm tired of the usual "WE ARE THE MOST AMAZING GAME EVER" marketing jargon. I enjoy seeing North American ads that can take a second to be funny and original with their brands.
Bionic Commando is due out on May 19th for the Xbox 360and PlayStation 3.
If this game turns out to be meh at least we got some good promo vids for it.
lol well the kitten sure looks cute. but i really didnt like the advert. i love those japanese video game ads. they are crazy. the ones in Europe are just lame. but the ones in the US are ok.
but over all i think the video game ads in europe and US really could get a lot better. they really need to show that fun and exciting elements of the game is a fun and exciting way.
i wonder if you saw the old animal crossing ads in the US.
they are true super classcis. i love those. and the japanese mario kart adverts are also fantastic.
Haha great intro.
I can't say no to anything that parodies 80's glam-rock screaming.