Jerry Bruckheimer doesn’t seem content with producing hit movies like “Pirates of the Caribbean” or TV shows like the countless “CSI” shows and is now focusing on the world of video games.
In order to complete his plans of world domination of all media Bruckheimer has enlisted industry veteran Jim Veevaert, who spent eight years at Microsoft working with companies like Bungie and Epic, and Jay Cohen who worked at Ubisoft working on hits like Assassins Creed and Ghost Recon.
The plan of Bruckheimer’s company is to create new brands that can span video games, movies and TV so it can rain money in the offices of Jerry Bruckheimer and friends.
According to Veevaert the plan is to produce big IPs’ that are story centric and working with independent developers to make these titles happen. Veevaert also says that the plan of the studio is to entirely focus on new properties and not on existing ones. So that thankfully means we won’t be seeing stuff like a game version of “The Rock” from the studio or a game based on “Eleventh Hour.”
I’m going to keep an eye out on what Jerry Bruckheimer Games (yes that is really the name of the company) produces. They do seem to be serious about producing original content and having veterans like Veevaert and Cohen aboard definitely should help things in terms of 3rd party developer relations and overall product management.