I usually don’t like to look into what industry analysts have to say since most of the time they’re talking out of their ass. But I couldn’t help but slightly interested in what analyst Doug Creutz had to say about the sales of Activision’s DJ Hero.
According to Creutz demand for the game is “well below” expectations based on a survey taken with online retailers. Creutz goes on to say that the game could only sell 600,000 units in Q4 which is a nice amount but is a far from previous estimates that had the game at 1.6m units.
The game does have a nice amount of buzz going for it but the major source for the lack of pre-orders lies in the high price for the game. DJ Hero could become a successful brand for Acitvision when the inevitable sequel is released but I’m really interested to see how the sales affect the game and Activision’s business model with their music games. Activision CEO Bobby Kotick would be foolish to drop the series after one game that had “poor sales” in his eyes but perhaps he’ll be wise and drop the price of the game since $120 is a major barrier of entry for some.
[Via Gamesindustry.biz]
Not exactly surprising. Whilst the core gameplay will be fundamentally the same as the GH/RB games, the guitar will always been more popular than the turntable. I'll still keep an eye on it though - maybe pick it up very cheap.
Honestly, If I owned Guitar Hero or Rock band I probably would not have bought this.
Well not only for the reason that you mention.. but just for the fact that those of us that have been following rhythm games from the beginning are running out of room for our plastic instruments. >=(
Casey has a plastic recording studio. Pretty soon he's going to need Def Jam Hero where you play as Russel Simmons and manage other artists. LOL
I hope it bombs,seriously.That will maybe make Activision from doing all this pheripheral shit.I see this as a thing ending up at parties were they think this makes you cool.*Rolls eyes*Have fun with it anyway Corey,and let us know how it turns out.....
I'll def let you guys know how it turns out. You can expect a story titled "A Dj's review of Dj Hero" hahaha
I am not that suprised about this. There are many reasons why it isn't doing as well in pre-orders as other rhythem games. It is a new IP, DJ culture isn't as popular as playing the Guitar (I mean who grew up wanting to DJ but all of us at one point played some air guitar), and the price for it is more expensive then the other games. I might get this game but I am waiting for reviews to see if I get it or not.
Booooo I just got an online note from Best Buy saying my order for the Renegade edition is delayed. *shakes fist*
Honestly, If I owned Guitar Hero or Rock band I probably would not have bought this. I'm a scratch Dj and I don't own any music rhythm games. I'm a pretty small market LOL